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Customer Churn Analysis Q4 2024

Executive Summary

Our analysis reveals a 23% increase in churn rate among enterprise customers...

25%15%5%Q1Q2Q3Q4
SELECT customer_id, churn_date
FROM customers
WHERE status = 'churned'

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Share Analysis

ara.social/analyses/customer-churn-q4
Shared with Marketing TeamCan view
SC
Nathan Barker2 hours ago

Great analysis! Can we segment this by product tier? I suspect enterprise churn is driven by different factors.

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Stop spending hours cleaning up exploratory work. Our AI understands your notebook's journey and transforms it into a clear, executive-ready narrative—complete with key findings, methodology, and recommendations.
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  • Clean Code Extraction
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customer_analysis_v3_final_FINAL.ipynbBefore
# Cell 1
NameError: name 'pd' is not defined
# Cell 14
import pandas as pd
df = pd.read_csv('data_v2.csv')
# Cell 37
# TODO: fix this later
print(df.shape)
... 84 more cells ...
AI transforms in seconds
Customer Retention Analysis - Q4 2024After

Executive Summary

Our analysis of 50,000 customer records reveals three critical retention drivers...

Key Findings

  • 68% of churn occurs within the first 90 days
  • Premium users have 3.2x higher retention
Day 1Day 7Day 30Day 60Day 90100%82%68%45%32%

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